Social Media and PR
Showing 93 results
In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.
How are the experts at Fractl able to secure media coverage on sites like CNBC, USA Today, and more? It takes a lot of time and resources, and adherence a set of tenets that guide their digital PR process. Amanda Milligan shares those tenets in this post, to help you finesse your own outreach strategies.
As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.
Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.
Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.
If you’re involved in any kind of digital PR, you know how hard it can be to find a good home for your content. In this post, learn how to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid strategies you can emulate for improved growth.
If your brand (or your client) isn’t taking advantage of Instagram's great marketing tools, it’s time to stop waiting and get ‘gramming. There's a secret to seeing wild success on the app, and beauty brands in particular have the key to unlock it. Learn what works and how to market like a pro on Instagram.